Monday, September 15, 2008

Foires aux vins (wine promotion)

The supplement issued by Le Figaro, in partnership with the Revue du Vin de France, is entitled: Bordeaux, Saint Emilion, Pomerol-Fronsac....
Listed as good wine store, L’Essentiel
Listed as atypical domain: Valandraud
Listed in special selection: Haut Carles 2005

The Foires aux Vins section in all the newspapers includes Bad Boy 2005, Virginie de Valandraud 2006, Château de Carles 2005, Château Fleur Cardinale 2006.
The whole media is talking about the Foires aux Vins, despite our prohibitionist laws, and will certainly contribute to sales. For, considering the status of the French economy, wine is not a priority commodity for the “average” income consumers (what is “average” these days in France anyway?)

Today, a tasting for Bordeaux wholesalers and brokerage firms was organized by the Alliance des Crus Bourgeois in Hangar 14 in Bordeaux. The purpose of this tasting was to taste and retaste available vintages.

Friday 12, Mr Clément Fayat hosted a lunch at La Dominique for a few of his initial employees – average age 80 years old! A happy moment, stories, memories and emotions. My father in law who was the 15th employee of this group which now employs more than 12000 employees, was part of this formidable adventure. I am glad that I am playing a part, in my own way, in this Groupe Fayat, as the manager of its Vineyards.

Saturday, I hosted a group of banks, traders, financial consultants at La Dominique with Christine Dupart. It put me right back in the real world of sales and promotion necessary for all our wines.

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