Will an American documentary currently being shot be able to counter-balance the pinotmania impact “Sideways” triggered in the USA? Who will find the way to save this poor soldier Merlot, this nice varietal, soft and just the way it should be, maybe too much, for one needs to be visible, recognizable at first whiff or simply “in” and/or simply good.
We’ll see what these young people will be able to do with this nice topic. As for me, we don’t have much problems selling our Pomerols, Saint Emilion and Bordeaux, especially if the quality is sold at good price (as well as a story to tell).
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