I read on the blog of Grand Jury Européen (in French): Saint Emilion, a reform to follow.
François Mauss gives his opinion on one of the points addressed in the new version of the rules established for the next classification of St. Emilion crus in 2011.
I certainly agree with his opinion. The benefits clearly outweigh the disadvantages, the "normal" brand has everything to gain by being able to offer enough volume to be visible, and nothing prevents those who want to remain rare, with limited quantities and micro cuvees, to stay the same.
Nature hates a vacuum, our classification systems need to be understandable for customers as well as for us too.
Critics will not disappear, but not to change the old rules would open the door to future challenges, etc ....
François Mauss gives his opinion on one of the points addressed in the new version of the rules established for the next classification of St. Emilion crus in 2011.
I certainly agree with his opinion. The benefits clearly outweigh the disadvantages, the "normal" brand has everything to gain by being able to offer enough volume to be visible, and nothing prevents those who want to remain rare, with limited quantities and micro cuvees, to stay the same.
Nature hates a vacuum, our classification systems need to be understandable for customers as well as for us too.
Critics will not disappear, but not to change the old rules would open the door to future challenges, etc ....
No comments:
Post a Comment