Wednesday, June 23, 2010


The 1st text posted on my blog on May 10, 2005 was entitled “Sad Futures”, the futures campaign ended on June 8, 2005. It was the year the 2004 vintage was sold.
In conclusion, I was already saying: “and so far, I remain convinced that there has never been so many good wines in Bordeaux and that all this discomfort, this crisis, only comes from our inability to meet our customers’ expectations”.
I added that day "I’ve had enough: and yet it is the best job in the world ..."
I had not written then, as it would have been a slip - although - that it's the oldest profession in the world ... I was not ready to be humorous.

For the current futures campaign, the sale of 2009 Bordeaux, it’s a different story. Maximum stress, the sums required (and often obtained), the substantial financial commitments, relationships with our customers, wines selling right away, those a bit more contentious, the failures, the volumes released, the 2nd, 3rd, 4th tranche expected, all of this requires to remain calm and Zen. As stated so well by a friend of mine, for sure this year my wine will not be drunk but instead speculated and put into investment funds. And I would add, can it be otherwise at this price level?
This reminds me of a Belgian cartoon in 2000 (already) with the title “the soaring price of Bordeaux”: a customer goes to a wine shop with a security guard at the door and a camera on the ceiling, he asked the wine merchant: Please, just a drop to put behind my ear, like a rare perfume, it will be sufficient!

Well, in the meantime, while waiting for the 1st growths to be released, the super seconds will not be long and it will be time for me to sell Valandraud, admiring the achievements of Pontet Canet, Léoville Poyferré, Trotanoy, Duhart Milon Rothschild, Carruades de Lafite which, as François Mauss says so well, if trees don’t grow all the way to the sky, they still reach some amazing heights !

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