Thursday, June 3, 2010

Futures campaign

Already more than 180 wines have been released as futures, lots of “small” chateaux as well as a few crus considered “unavoidable” such as Carbonnieux, Gazin, Duhart Milon Rothschild, Ormes de Pez, Croix de Gay, etc… Also released a few expensive wines like Fleur de Gay, Le Plus de la Fleur de Bouard, Magrez-Fombrauge, Croix de Labrie.

Many of my colleagues wholesalers and I have a hard time to predict what is going to work and what is not, except, of course, for wines getting a high note from James Suckling of Wine Spectator or Robert Parker’s Wine Advocate.

We already sold 20 crus, with 0 stock left and impossible to find more stock, for either we had already bought everything, or available price today doesn’t allow us to resale it.

When you think that the futures campaign has barely started as of June 2!

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