This is the question being asked, here in Saint Emilion, when you meet Michel Puzio, owner of Château Croix de Labrie. His wine has gone from being a garage wine (according to Parker) to a salon wine (according to the Revue du Vin de France) and a medicine wine (“Liquid Viagra” according to Parker).
Is Croix de Labrie prescribed in Chinese pharmacies as an alternative to Rhinoceros horn?
It would be a good way to protect Rhinos… and to financially help Michel Puzio fulfill his dream of building a nice cellar in the Saint Emilion appellation (this is a notice for sellers of nice cellars).
Isn’t porn (chic of course) a great promotional avenue ?
In any case, Michel Puzio’s wines have been good for quite a long time. 100% Merlot is not only reserved to the illustrious Petrus and I hope that the American film on Merlot will have as much impact as Sideways had for Pinot.