Wednesday, November 15, 2006
In a phone conversation with a major brokerage firm while discussing the 2006 futures campaign, the person told me that the major part of the business was done by top brands from the Medoc and a few from Saint Emilion. He added that Pomerol did not interest wholesalers.
That’s the paradox : not enough volume, no possibilities to amortize the effort prospecting, product development, etc. However, when I was in New York a few months ago, distributors were looking for small niche properties to ensure they won’t be competing with their colleagues. 2 different opinion and each are right, knowing that what is the most important for me, is that the customers of my customers are pleased by the rapport value/quality/pleasure.
I am currently looking for one or several distributors for one of the Pomerols from Vignobles Fayat (Château Commanderie de Mazeyres). This wine is of good quality but needs its look and presentation to be updated (which is currently being addressed).
I try to develop a close relationship with my colleagues and customers to distribute these non speculative wines in markets which have not been worked on but are very competitive. What is important is simply to be the best at the best price.