Spare the rod and spoil the child

In the last issue of TAST, Bettane and Desseauve published an in-depth editorial on Alsace, its fine wines and other various and diverse articles.

Here is what I found on page 122. I am not sure if I understood everything correctly, so I will include the text below so any intelligent readers can explain the conclusion, if there is one:

“And as a last example, lets quote the mavericks, advocates of self-networking. Jean Luc Thunevin is the champion of website repercussions. http://thunevinblog.com/. His articles are read and commented on, and give him a promotional platform, rightly so, and exchange. His blog is available in French and English, Chinese and Japanese (much less up-to-date for Asian languages). There, some big issues arise! We read the topic about Michel Rolland’s speech at INSEEC on wine in 2050 (criticized for talking about Coca-Cola’s strategy) and Jean Luc Thunevin’s arguments "It is true that often in France, success is a defect, suspect "(...). You are not wrong Mister: there's no shame in selling. Hurrah to profit.”
1/ Who is Mister ? me, Rolland ?
2/ "there's no shame in selling. Hurrah to profit." : 2nd or 3rd degree ? it was written by Véronique Raisin for (against, with ?) Michel Bettane and Thierry Desseauve.

I also recently read, yet another Judgment of Paris organized at Lavinia in Paris which highlighted the superiority of French wines (phew!).
The fact that Pichon Longueville Baron arrived 1st doesn’t surprise me, for this wine is a sure value. the second place went to l’Arrosée 2005 which it deserved for the work done, especially considering the stars which followed.
Only the photo was a bit strange for it showed a bottle of 2004 l’Arrosée. So, was it 2005 or 2004?