Thursday, July 29, 2010

Baby Bad Boy, Vin de France

Stéphane Toutoundji posted on his blog his opinion (in French), “ça bouge !!! ” (change) , which I share 100 %.
The new brand “vin de France” and the results, useful in France, of this Australian study on the gap between the palate of wine professionals and… consumers!

The creation of Baby Bad Boy 2009 was based on simple criteria: the palate of young consumers looking for fruit and softness and a blend of several varietals possible in the “Vins de France” appellation, with 70% Merlot and 30% Grenache (a sort of Bordeaux hermitage )
The consumer price in France will be 10 Euros and around $20 in the US (?) and will be available in October 2010.
The vinification was made with the help of Claude Gros and the bottling done in Maury by Jean Roger Calvet.

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