In the letter of the brokerage firm Les Grands Crus, this quote from William Arthur Ward was included:
“The pessimist complains about the wind;
the optimist expects it to change;
the realist adjusts the sails.”
This explains the interest of some in our profession for sailboats. The Bay of Arcachon, Cap Ferret, La Rochelle, the Basque Country are not far but this quote could have been more complete with: and Pull-along (motor boats) don’t care about the wind.
Well, now it’s everybody’s guess, what do these quotes have in common with Bordeaux wine trade? The current En Primeur campaign has rather been the perfect illustration: given that many here tend to go where the wind blows, even at the risk of crashing against the rocks; let's go, provided they’re not alone!
Meanwhile, the fact that “normal” wines sell rather well is proof that they are consumed and that Bordeaux, with the last 3 great vintages, is able to produce competitive wines, even in mature markets such as Germany, Switzerland or the U.S., and for being considered "has-been" they are rather “in”.
Our wines, bottled in our chateaux, sold at retail between 5 and 10 euros have never been so good; I hope 2011 will be another good vintage.