“It is hard to create a new brand. Garage wines were for most created locally”
Exact.
Indeed, the costs to develop these wines are easily accepted by customers as "simple" Bordeaux, though Girolate, Baltus, Bad Boy for example are successful garage-like Bordeaux but will never sell for the prices of Marojallia, Gracia and Croix de Labrie.
Among the citations made by Denis Dubourdieu, I like Emile Peynaud’s, which is still relevant today: "The popularity of a vintage depends on its taste and the expectations it creates."
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