I can't help but see the similarities with our own work. It is one thing to make a wine, even if it is Valandraud, one must follow up and provide a service before and after selling it. It's a secret for no one in the small world of wine, that the success of Lynch Bages, Haut Marabuzet, Figeac, Angélus and so many others that are reknowned today owe their notoriety to the hard work undertaken by those who are in charge, as well as the quality of the wine of course.
So the subject of influence. Have I, through my blog, twitter and Facebook accounts, influenced any of my 'friends' to go and see this film, knowing that in a few months it will be broadcast on the major French TV channels?
How many out of the 5000/10000 people that read my comments and tweets are French, and how many have seen the film? I've had only three friends write to tell me that they've seen it, and enjoyed it. So there it is; three people!.. That's not a lot!
How many TV and radio programs, newspapers and magasines, and blogs have or are going to talk about this film? It probably adds up to millions of French people hearing this information. How many of them will go and see the film? How do we measure the influence of the media against good old fashioned word of mouth: the best way to influence someone?